Maybelline New York launches “Brave Together” program with #RaiseYourHand campaign

Maybelline New York (MNY) has launched “Brave Together,” a program that aims to make mental health support accessible to everyone. The program kicked off with the #RaiseYourHand campaign featuring Olympian PV Sindhu which puts mental health front and center and encourages young people to talk about mental health and seek help.

Mental health awareness is not enough, it is important to take action, said Zeenia Bastani, General Manager of Maybelline New York Brand, L’Oreal India. “We are committed to providing one-on-one support through Maybelline Brave Together and offering free support to address mental health issues in young people. We want to empower every young adult to feel ready to take on the world.

In India, only 41% of young adults between the ages of 15 and 24 think it’s okay to get help for mental health issues, fearing stigma from friends and family, the company said. in an official statement. To de-stigmatize mental health and make support accessible to everyone, MNY has partnered with non-profit organization Sangath to provide one-on-one counseling and for expert resources.

“WHO’s recently released World Mental Health Report calls for an urgent transformation of our society’s response to mental health support. With this partnership, we hope to address the discrimination experienced by people with mental illness and improve access to community support,” said Vikram Patel, Co-Founder and Management Committee Member, Sangath.

The campaign launch will be supported by an integrated 360-degree marketing communications campaign, which includes digital, outreach and influencer engagement.

For Mani Kumar, Co-Founder and Head of Product,, Maybelline Brave Together not only works on mental health awareness, but is mindful of closing the loop of support by providing access to various healthcare resources. mental. “Through this collaboration, we hope to help Indians walk the path of seeking support with great care and thoughtfulness,” Kumar added.

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